Yellow Stone Club
Digital Lodging Experience Design
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An outdated experience becomes a
beautiful & functional platform.
The Yellowstone Club is the worlds only private ski & golf community. Located in Big Sky, Montana, and set against the backdrop of the Rocky Mountains, the Yellowstone Club features private powder skiing, world class lodging experiences, as well as an incredible golf course and a long list of activities, events, and amenities.
Services Provided
Website Design
Website Development
App Design
App Development
Illustration
Print Design
Creative Direction
Copywriting
Architectural Photography
Product Photography
The Challenge.
The digital lodging experience had fallen behind and wasn’t providing the outstanding level of service or user experience required from the Club's clientele. At the same time, demand for the residential services set of exclusive offerings continued to rise. We recognized the need to revamp their entire digital experience to meet the ongoing needs of the users and internal teams.
A website to do it all.
Through extensive collaboration with the multiple teams falling under Residential Services, we built an entire short-term rental platform where hundreds of members are able to host and rent their homes. In addition to each listed home, the site features interactive neighborhood maps, engaging illustrations, details on services, and the ability to order specific amenities to each of users upcoming bookings.
The site also contains a custom built native grocery shopping platform. This digital experience allows users to shop for individual groceries, alcohol, pre-built packages, and more all while seamlessly feeding orders directly into the program the Club's shoppers use at the grocery store. This unique shopping experience also allows users to add brand, style or custom requests to existing items, submit entirely custom items, and modify the pre-built grocery packages to their liking.
The site also contains a custom built native grocery shopping platform. This digital experience allows users to shop for individual groceries, alcohol, pre-built packages, and more all while seamlessly feeding orders directly into the program the Club's shoppers use at the grocery store. This unique shopping experience also allows users to add brand, style or custom requests to existing items, submit entirely custom items, and modify the pre-built grocery packages to their liking.
A rentals homepage to host the current season.
We created four stunning illustrations, each depicting a specific season and experience at the Yellowstone Club. These are swapped out seasonally to reflect the current conditions at the resort. Illustrations were layered and implemented with parallax-scrolling interactions. The rentals landing page also features an interactive neighborhood map, suggested amenity filters, and a deeper look into featured homes. All with fully responsive design for unhindered experience on any size device.
Requesting a rental made easy.
Looking for the right property is simple with home size, amenity, neighborhood and pricing filters, along with clear and immersive design.
Want certain amenities in your rental?
After booking, we’ve directed users to a custom crafted amenity request section so guests can make sure their rental is stocked with any amenities they may need during their stay, including the ability to have the home baby-ready upon arrival.
Order groceries and arrive to a stocked kitchen.
A custom tailored grocery shopping experience for members that feeds orders directly into department-organized shopping lists for the Club's grocery team to easily shop for; Enabling the luxury experience of arriving to a short term rental stocked with all the food you ordered prior to arrival.
Clear Services and capabilities.
Making it simple to understand the benefits provided under each category of residential services.
An in-home app for guests.
The lodging experience is only just starting with an accepted booking, and we wanted to make the in-home experience just as useful for guests. We stocked each property with an iPad, equipped with our custom built app. The app knows which home it’s in, who is staying in that home, and lays out their itinerary, provides links and details on services, bookings and events during their stay, and, of course, access to all the services and amenities we discussed above.
A services guide for homeowners.
Working with the Property Management team, we designed and printed books distributed to homeowners on the rentals program so they understand and can take advantage of the services offered to them through this collaboration.
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Stunning imagery to inspire and engage.
Nearly all of the photography pictured in the website designs above were taken by Charles. Rental properties are photographed by Charles to match the high-end architectural standards of both the Yellowstone Club and the members homes. We also completed photoshoots for groceries, services, and employee headshots. To view more work check out the architectural photography gallery.
Results.
The Residential Services site is now aligned in both experience and brand with the Yellowstone Club's highest service standards. The lodging team now has streamlined API integrations and editing abilities, all while minimizing employee hours spent aiding users through the rental process. Members can now experience a lodging platform that has real search tools like saving homes, searching with filters, viewing upcoming bookings in their account, and continuing that elevated experience through their entire stay with our app. The grocery shopping team has gone from a form submission and manual sheet entry process to a streamlined and engaging e-commerce experience that has aided in significant business growth while removing hours of manual order processing.
Team
Charles Stemen - Art Director, Web Designer, App Designer, Print Designer, Copywriter, Photographer.
Jake Caggige - Web + Interaction Designer, Webflow Developer.
Matt McGinnis - Website Developer, Backend Developer.
Zack Warren - App Developer.
Trevor Humphres - Illustrator.
& Others - Content & Testing.
Jake Caggige - Web + Interaction Designer, Webflow Developer.
Matt McGinnis - Website Developer, Backend Developer.
Zack Warren - App Developer.
Trevor Humphres - Illustrator.
& Others - Content & Testing.
