Winter Park Resort
Winter Campaign Photography
Skier carving at Winter Park Resort
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Elevating market position for Americas #1 Ski Resort through a photography refresh.

Working closely with the marketing team, Charles navigated model acquisition, shotlist ideation, scouting and planning over several photoshoots. With some light ideas and guidance provided by the team, images were produced with a goals of furthering their Venture Out campaign through fun and relatable imagery that spoke to the unique experiences & scenery only found in Winter Park.
Services Provided
Adventure & Lifestyle Photography
Model Acquisition & Planning
A skier crushing a groomer at Winter Park
A skier ripping groomer below a gondola at Winter Park
A snowboarder ripping groomers at Winter Park
2 skiers ripping some groomers at Winter Park
"Your imagery can make or break you as a brand. When we work with Charles, we know we will walk away with brand-building, differentiated assets that will make an impact in our marketing. Working together is always a pleasure. His professionalism, ability to work with models, and run a shoot independently are only matched by his creativity! It’s hard to find trusted creative partners, and we have one in Charles."
Headshot of Carl Frey
Carl Frey
Creative and Content Senior Manager
Some brightly dressed skiers frolicking in the snow at Winter Park
Some skiers enjoying some hot chocolate around a fire at Winter Park
A skier enjoying the view at Winter Park
Some skiers carrying their skies to the slopes of Winter Park
A skier getting some sick face shots and POW turns at Winter Park
A skier crushing the moguls below a chairlift at Winter Park
Some kids enjoying their after-ski waffle
A skier ripping some groomers
Skiers fist bumping half way down a groomer
3 skiers racing down a large ski run
A skier getting some sick face shots and POW turns at Winter Park
A skier dropping in on a steep run
Some young skiers hanging out with the Winter Park mascot on the slopes
Some skiers enjoying a woodsy ski run
A skier laughing off a fall in some deep POW
2 young skiers sharing a cup of hot coco
A skier ripping groomers at Winter Park
A skier mom pulling her kids in a wagon at Winter Park
A skier enjoying some face shots on a deep power run
Some skiers getting psyched at the top of a run
Some skiers enjoying a beer after a long day of skiing
A young crusher skier getting some air on a small jump in front of her parents
A skier getting some sick POW turns
A skier getting some sick POW turns
A skier about to jump off a small ledge to get some sick air at Winter Park
A snowboarder ripping groomers at Winter Park
A stoked skier enjoying the snow at Winter Park
A lovely forest covered in snow
A skier enjoying a steep pow run just above the resort base
Some skiers admiring their turns in the snow at the bottom of a ski run
Some skiers crushing a groomer below the gondola at Winter Park
Some skiers enjoying a beer around the fire

In the Wild.

Charles’ images have been working hard to inspire and engage for both Winter Park & parent company Alterra / Ikon Pass. Let’s take a look at just a few real life use cases from these photoshoots.
Trail map cover
Skier holding a trail map of winter park with the image of himself skiing as the trail map cover
Digital Ads
A Winter Park Resort voucher that uses one of Charles Stemen Studio's images of a skier getting some powder turns
A Winter Park Resort voucher that uses one of Charles Stemen Studio's images of a skier enjoying some fresh corduroy
Print Ad - Southwest Magazine
Southwest Magazine showing some Winter Park Resort Ads that voucher that uses one of Charles Stemen Studio's images of a skier enjoying some sunny turns
On Mountain Signage
A park map at Winter Park Resort showcasing one of Charles Stemen Studio's images as part of the sign display
ikon pass website - Winter Park Resort landing page
One of Charles Stemen Studios skiing photos used to advertise Winter Park Resort on the Ikon Pass Website
(Below) ikon pass "any Excuse to ride." social media campaign
One of Charles Stemen Studios skiing photos used on the Ikon Pass Website app and Instagram

Expanding Winter Parks' reach.

Outside of any direct scope of work, or paid advertising by Winter Park Resort, Charles’ has networked images from this relationship into publications in several regional and national magazines, further showcasing photography and stories from Winter Park to a wider & relevant audience.
Denver life magazine - Winter escapes feature
Freeskier Magazine - Resort Guide - winter park resort (mary jane) Feature
Colorado Life - "top take" feature + interview on climbing in winter park - July/August 2021
One of Charles Stemen Studios climbing photos used in the Colorado Life Magazine
Colorado Life - march/april 2022

Results

Winter Park Resort has experienced substantial growth in guest visits, revenue, and capital investment during the years working with Charles. While no single photo is driving this growth, our significant contribution to the image library has certainly inspired guests from both around the country, and right here in Colorado to make a trip.
A snowboarder enjoying the terrain park