Winter Park Resort
Summer Adventure Campaign Photography
3 hikers standing next to a pond with their reflections in the water
Project navigation
Close Navigation

Breathing Summer into Winter Park through a photography refresh.

Working closely with the marketing team & town chamber, Charles navigated model acquisition, shotlist ideation, location scouting, and planning over several photoshoots. We photographed Winter Parks’ guided hiking program, their local XC mountain bike trail system, fly fishing, climbing, and spent some time next-door in Rocky Mountain National Park.

With some light ideas and guidance provided by the Internal team, images were produced with the goals of furthering their Venture Out campaign through fun and relatable imagery that spoke to the unique outdoor summer experiences & scenery only found in Winter Park.
Services Provided
Adventure & Lifestyle Photography
Model Acquisition & Planning
3 hikers standing next to a pond with their reflections in the water
Some hikers conversing next to a sub-alpine lake
Some hikers hiking across an alpine meadow with snow capped mountains in the background
Some hikers capturing the moment with their phones
"Your imagery can make or break you as a brand. When we work with Charles, we know we will walk away with brand-building, differentiated assets that will make an impact in our marketing. Working together is always a pleasure. His professionalism, ability to work with models, and run a shoot independently are only matched by his creativity! It’s hard to find trusted creative partners, and we have one in Charles."
Headshot of Carl Frey
Carl Frey
Creative and Content Senior Manager
Some hikers coming up the hill through some wildflowers
A brother and younger sister enjoying a hike
Some hikers having a snack break on some sun-warmed rocks
Some hikers taking a break at the top of a rocky peak
A POV photo of some mountain bike handle bars overlooking a sub-alpine river with a white dog and sunset
Some ladies crushing it on some electric bikes during golden hour
A mountain biker walking his bike up a steep climb on a ridge top just before sunset
A mountain biker enjoying some trails on top of a ridge line
A mountain biker dropping into a downhill section of trail on a ridge line
A couple enjoying a coffee at Winter Park Resort
A couple enjoying a coffee at Winter Park Resort
A hiker enjoying a hammock session along the trail overlooking some mountains
Some climbers navigating their wait to the top of a scramble/climb
A hiker overlooking some mountains and the sunset
Some climbers celebrating at the top of a climb
Some hikers in front of a subalpine lake surrounded by snow
Some climbers roped up and climbing mid-route
Some hikers taking a quick break to enjoy the mountains in the background
A sub-alpine meadow full of wildflowers during the sunset
A majestic dog on a rock with a sunlit mountain in the background
Some hikers at the top of their hike while the sun is beginning to set and casting long shadows of the hikers
A woman and her pup enjoying the sunset from a bench overlooking the mountains
A happy dog enjoying a river under the sunset
A birds eye view of a glacier melting into an alpine lake
A fly fisher woman heading out to her favorite fishing spot through the fog
A fly fisherman walking through the clear shallows of a river with their waders
A fly fisherman walking through the clear shallows of a river with their net and fishing rod
A climber navigating through the crux of a climb
A climber reaching for his next hold

In the Wild.

Charles’ images have been working hard to inspire and engage for both Winter Park & the Winter Park Town Chamber. Let’s take a look at just a few real life use cases from these photoshoots.
Bike park billboard ad
An action POV shot of a mountain biker dropping into a berm as a billboard ad
Email campaigns
An image of a laptop opened to Winter Parks website showing some hikers coming up a pass
Website - Guided experience bookings
An image of a home monitor opened to Winter Parks website showing some hikers coming up a pass
Winter park town chamber website
An image of a laptop opened to Winter Parks website showing some hikers coming up a pass

Expanding Winter Parks' reach.

Outside of any direct scope of work, or paid advertising by Winter Park Resort, Charles’ has networked images from this relationship into publications in several regional and national magazines, further showcasing photography and stories from Winter Park to a wider & relevant audience.
Colorado Life - "top take" feature + interview on climbing in winter park - July/August 2021
Colorado Life - March/April 2022
One of Charles Stemen Studios river landscape photos used in Colorado Life Magazine
Denver life magazine - Winter escapes feature - January 2022
One of Charles Stemen Studios skiing photos used in Denver Life Magazine
Freeskier Magazine - Resort Guide - winter park resort (mary jane) Feature - 2019

Results

Winter Park Resort has experienced substantial growth in guest visits, revenue, and capital investment during the years working with Charles. While no single photo is driving this growth, our significant contribution to the image library has certainly inspired guests from both around the country, and right here in Colorado to make a trip.
Winter Park from far away with a sunset